Valerio Celestre
6+ years turning ad spend into measurable growth across EMEA and the US — including two years working for Meta, advising its top-spending agencies. Today I run five-figure weekly paid social budgets for US and European DTC brands, from budget strategy to the weekly performance call.
Real accounts, real numbers
A selection of recent outcomes from accounts I manage. Client names withheld where confidentiality applies.
From unprofitable to profitable at flat spend
Rebuilt the prospecting setup on an account stuck below breakeven — same budget, different audience architecture:
2× the sales volume, cost per purchase flat
Scaled the core sales campaign month over month while holding efficiency:
+36% ROAS on the same client's Google account
Restructured campaigns and reallocated budget across Search and PMax:
Measuring what platforms can't see
Conversions land offline — out of reach of standard attribution. I built the measurement model together with the client around in-store promo redemption:
Experience
Both sides of the table: inside Meta advising its biggest spenders, and in the field running accounts end to end.
Performance Marketing Consultant — Freelance
- Lead paid social and full-funnel performance for DTC brands on five-figure weekly Meta budgets, through a US growth consultancy and directly with brand teams.
- US portfolio: DTC fitness equipment, clinical nutrition, sports. EU portfolio: fashion & leather goods, furniture & interiors, windows & doors, fitness, education.
- Own the weekly performance narrative and scaling decisions for client-side and internal stakeholders.
Marketing Pro at Meta — Italian Market
- Drove performance across 1,000+ Meta Ads accounts — app UA, e-commerce, lead gen — with consistent double-digit CPA reductions in iOS14+ environments.
- Primary Meta-side partner for top-spender agencies: performance strategy, escalations, scaling decisions.
Marketing Pro at Meta — EMEA Markets
- Consulted directly with high-spend advertisers and established brands, optimizing 1,000+ accounts for ROAS and CPA through budget, bidding and creative strategy.
- Full-funnel strategies from impression to conversion across lead gen (B2B/B2C/D2B), e-commerce and apps.
Digital Marketing Consultant — Centro Driver Pirelli, Sicily
- Sole marketing partner for six years running: paid advertising and organic presence end to end — drive-to-store and WhatsApp lead generation.
BA, Information Media and Advertising
Skills & competencies
Media buying is the visible half. The other half is the measurement and budget discipline that makes scaling decisions hold up.
Platforms
Measurement
Strategy & process
Industries
Languages
Let's talk about your accounts
Part-time engagements, fully remote, any time zone. If your paid media needs a senior pair of hands — or a second opinion — the first call is free.